Embracing Name Identity: the importance of getting names right in the workplace

Introduction: The power and significance of names

In multicultural societies, names are not just words, they are deeply tied to a person’s identity, heritage, and self-worth. However, for many people from ethnically diverse backgrounds, the experience of hearing their name mispronounced, anglicised, or even ignored is a regular occurrence. Research has shown that this persistent mispronunciation affects more than just our social interactions; it has real implications for a person’s confidence, sense of belonging, and mental health.

A survey by NameCoach found that more than 70% of individuals with names of non-Western origin have experienced mispronunciation. This frequent misstep in identity recognition can lead to feelings of exclusion and alienation, causing a ripple effect on emotional and psychological well-being. The mispronunciation of a name, whether intentional or accidental, can suggest that someone’s background and identity are not worth the time it takes to learn correctly. For individuals who experience this repeatedly, it can erode self-confidence, making them feel ‘othered’ and unseen.

The impact of mispronouncing names: more than just embarrassment

Repeatedly mispronouncing someone’s name or anglicising it to ‘fit’ Western norms can communicate a lack of respect and cultural understanding, leading to a number of negative effects:

• Mental Health: A 2020 study from the Journal of Applied Social Psychology found that people who consistently hear their names mispronounced experience elevated stress and anxiety levels, leading to decreased self-esteem and, in some cases, depression.
• Sense of Belonging: Mispronunciation affects an individual’s feeling of acceptance in a social or professional setting, with nearly 40% of ethnically diverse employees reporting that mispronunciation impacts their sense of belonging and workplace satisfaction.
• Professional Confidence: When someone’s name is frequently mispronounced, they may avoid sharing ideas or speaking up, diminishing their confidence and growth potential. In environments like workplaces, where networking and public speaking are often crucial, this can significantly hinder career progression.

The Issue with name modification

It’s not uncommon for individuals to alter or ‘Westernise’ their names to avoid the mispronunciation ordeal. However, this modification often comes at the expense of personal authenticity and pride. Adopting an easier, anglicised name may simplify communication, but it also dilutes cultural expression and connection. Encouraging name modifications to fit a particular cultural narrative not only strips individuals of their identity but also reinforces a culture of assimilation over inclusion.

10 Steps to improve name pronunciation and respect name identity

Here are ten actionable steps to ensure that we, as individuals and organisations, prioritise getting names right:

1. Ask Directly and Repeat: If unsure about pronunciation, politely ask the person to say their name and repeat it to confirm. It’s better to ask and learn than assume.
2. Use Technology: Tools like LinkedIn’s name pronunciation feature or apps like NameCoach can assist in pronouncing names accurately. Make use of these features, especially in professional settings.
3. Listen Actively: When someone introduces themselves, pay close attention to how they pronounce their own name rather than skimming over it.
4. Practice Privately: If a name is challenging, practice it on your own until you’re comfortable saying it aloud, but do not guess or make assumptions on the spot.
5. Apologise and Correct Yourself: Mistakes happen, and most people understand that. Acknowledge errors, apologise sincerely, and make an effort to get it right next time.
6. Prioritise in Onboarding: Ensure that organisations include name pronunciation as part of employee onboarding and introductions to avoid mispronunciations from the outset.
7. Foster an Inclusive Culture: Educate teams about the importance of name identity, encouraging colleagues to correct each other gently and respectfully if needed.
8. Avoid Nicknaming: Refrain from shortening or nicknaming someone without their consent, as this can feel dismissive of the person’s full identity.
9. Encourage Openness: Encourage people to speak up if their name has been mispronounced without feeling uncomfortable or like they’re causing inconvenience.
10. Put It in Writing: Incorporate correct name pronunciation and phonetic spellings in official documents, emails, and presentations to make it easier for others to refer to them accurately.

Conclusion: Building respect one name at a time

Pronouncing someone’s name correctly is a powerful act of respect and recognition. It tells people they belong, that their identity is acknowledged, and that they are valued as individuals. For organisations committed to fostering inclusive environments, getting names right is a foundational step that promotes equity and respect.

Good Practice Reminder Graphic

To further reinforce this culture of respect, consider adding a simple reminder in offices and workspaces:

Good Practice Guide: Respecting Name Identity

1. Listen carefully when names are introduced: it shows respect and consideration.
2. Ask when in doubt: a polite question is better than a guess.
3. Repeat to confirm: this helps commit pronunciation to memory.
4. Apologise and adjust—it’s okay to make mistakes; just correct them.
5. Respect full names: use the complete name unless directed otherwise.
6. Avoid ‘easy’ nicknames: let people decide if they want their name shortened.
7. Make it a habit: practice pronunciation to be respectful to everyone.
8. Integrate in all interactions: emails, meetings, and presentations.
9. Respect individuality: everyone’s name reflects their unique story.
10. Be a role model: show others that names matter.

Creating a respectful, inclusive workplace is about more than policy; it’s about small actions that add up to make everyone feel valued. Getting names right is a great place to start.

By following these practices, we can create an environment where everyone feels seen and respected. Remember, names are more than just labels; they’re a key part of who we are. Let’s work together to celebrate and respect each unique identity.

Suggested links to support you

1. LinkedIn Name Pronunciation Feature

LinkedIn allows users to record and display their name pronunciation on their profile. This feature is especially useful for colleagues and professional contacts.

• How to Use: Go to your LinkedIn profile, click on the “Edit” icon near your name, and select “Record Name Pronunciation.”
  • Link to LinkedIn Help for Pronunciation Feature: https://www.linkedin.com/help/linkedin/answer/a549634
• NameCoach

NameCoach is a dedicated platform to help individuals record and share the pronunciation of their names, aiming to support correct name pronunciation in educational and professional environments.

• Link to NameCoach:  https://www.name-coach.com/

Utilising these tools can make a meaningful difference in promoting inclusivity and respect in diverse workplaces.